The Marketplace® simulation is a fun way to learn about business. You will compete in a fast-paced market where customers are demanding and the competition is working hard to take away your business.
In the Marketplace simulation, you will gain tremendous business experience by making real business decisions. Time is compressed and the product life cycle is accelerated. You will be immersed in the management of business.
You will start up and run your own firm or division. You are the boss. You must manage your brand designs, pricing, advertising, distribution, and profitability. To be a winner, you must deliver both customer value and lots of profit.
Good luck! Good profits!